Marketing and Publicity Expertise Needed!

We know Dublin could be an even more delightful city if we could change the culture to be better disposed to cycling, walking and using our public spaces in people-friendly ways, right? But changing a culture is hugely challenging.

Of course, there is overwhelming evidence for the benefits, the Danes and Dutch have already done it, and yet we’re endlessly derailed into red-light observance and similar irrelevancies.

How do you change a culture?

“A talent for speaking differently rather than arguing well is the chief instrument of cultural change” (Richard Roarty). Do you have a talent for speaking differently? Do you have experience in marketing and publicity?

Our “Perception of Cycling” Strategic Aim group needs expertise - if you’re interested please email us at dcc-perception-workgroup@googlegroups.com

Monday, 5 March 2018 (All day)


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