We know Dublin could be an even more delightful city if we could change the culture to be better disposed to cycling, walking and using our public spaces in people-friendly ways, right? But changing a culture is hugely challenging.

Of course, there is overwhelming evidence for the benefits, the Danes and Dutch have already done it, and yet we’re endlessly derailed into red-light observance and similar irrelevancies.

How do you change a culture?

“A talent for speaking differently rather than arguing well is the chief instrument of cultural change” (Richard Roarty). Do you have a talent for speaking differently? Do you have experience in marketing and publicity?

Our “Perception of Cycling” Strategic Aim group needs expertise - if you’re interested please email us at dcc-perception-workgroup@googlegroups.com“