September 2023 public meeting: behaviour change science and what it means for Cycling Advocacy

Playback: public meeting about behaviour change science

Listen back to our hybrid public meeting, held on 14 September 2023 and chaired by Úna Morrison. The topic was behaviour change science and what it means for cycling advocacy.


Hans Zomer, Chief Executive Officer of Global Action Plan. Hans is driven by a profound interest in social and political change, and the steps each of us can take to change behaviour and policies to build a better world. His approach is based on a conviction that information and communication are crucial to accomplishing our goal.

Dr James Green from the University of Limerick, who uses insights from psychology to explore health related behaviours and communication. James is currently leading a project promoting the inclusive and sustainable uptake of ebikes.

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